Welcome to the Elastic Network, powered by ZKsync! Below are brand guides and product descriptions for your reference. For partners and ecosystem teams, this new brand guide is meant to help you explore fun options for integrating the elastic ethos into your events or images. Each team is encouraged to uniquely adopt the stretchy, expansive, limitless vibes while also keeping their own branding and culture.
Brand guidelines can be found in the Partner Brand Guide below:
Google Slides_ ZKsync Partner Brand Guidelines.pptx.pdf
| Brand Purpose | Advance personal freedom for all by accelerating mass adoption of crypto. |
|---|---|
| Brand Mission | Through building the best technology for builders to create chains and apps that leverage zero knowledge proofs, trusted and verified by math, not humans. |
| Positioning Statement | ZKsync is the pioneering zero-knowledge technology powering the next generation of builders with limitless scale. Secured by math and designed for native interoperability, ZKsync enables an elastic, ever-expanding network of customizable chains. |
| Tone of Voice | How does the brand speak? | Persona: Knowledgeable, data-driven, practical, forward-thinking | Tone: humble, friendly, supportive, positive |
|---|---|---|---|
| Brand Pillars | What are the company’s values and characteristics? | ZK Credo, Freedom,Decentralization,Cypherpunk | https://x.com/zksync/status/1672224297337643008 |
| Brand Values | Freedom → Progress → Prosperity: Personal freedom fosters creativity, innovation, and progress, leading to prosperity for all. Enhancing economic and political freedom may be the most impactful way to improve the world today. | "Can’t be evil” > “Don’t be evil”: Blockchains are trust automation machines, shifting power from authorities to individuals. It’s our most powerful tool for freedom since the invention of the Internet. | 3. ZK is the Endgame: ZK proofs enable trust automation through math at unbounded scale, making them the ultimate solution to blockchain’s scaling problem. |
| Taglines | Who we are: The elastic network | Our Focus: Web3 without compromise | The Why: ZK is the end game. |
| Elevator Pitch | ZKsync is building the best of Web3 that feels like the best of Web2. Underpinned by the power of zero-knowledge proofs, ZKsync enables an elastic, ever-expanding network of chains that deliver convenience, performance, security, verifiability and connectivity all at once. | Next-gen Web2 builders entering blockchain will find developer tools, onboarding, and performance lacking. They prioritize functionality over ideology, risking a shift to centralized platforms for better user experience. By learning from Web2's evolution—where the elastic cloud eventually provided seamless, secure, high-performance solutions—ZKsync aims to ensure Web3 evolves without compromise. | ZKsync is preventingWeb3 from drifting into “just trust us” solutions. Learning from the history of Web2, this means offering an alternative genuinely better in every dimension.We offer superior usability, performance, and security, keeping the industry aligned with its core values. You shouldn’t have to choose between ease-of-use, performance and security. |
| Previously: | Now: |
|---|---|
| zkSync | ZKsync |
| zkSync Era or Era | Era or ZK Era |
| Hyperchain(s) | ZK Chain(s) |
| The Hyperchain / | |
| ZKsync Hyperchain | The Elastic Network / |
| ZKsync Elastic Network | |
| ZK Stack | ZK Stack |
| ZK Quest | ZK Quest |
| ZK Credo | ZK Credo |
| Synclayer | ZK Gateway |
| Hyberbridge (Shared Bridge) | ZK Router |
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When referring to your project's part in the ZKsync ecosystem and the bigger picture of a Web3 without compromise, say: Part of the Elastic Network
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Zeek, ZKsync’s cat mascot, is open-sourced, dedicated to the public domain, and designated CC0. This means that you’re free to use, copy, modify, remix, and share your own versions of Zeek without asking for permission.